Welcome to our latest blog post, where we delve into the world of merchandising to uncover the trends that are setting the stage for the 2024 curtain call. In this edition, we spotlight three irresistibly chic merch trends that are capturing the hearts of consumers and redefining style standards. From sustainable materials to innovative designs, these trends are not only fashionable but also reflective of the evolving preferences of today’s discerning shoppers. Join us as we explore the must-have merch that combines elegance with modern flair, ensuring your brand stays ahead of the curve.
1 // Bright + Bold Apparel
If your leadership is made up of millennials you may have noticed that your Gen Z coworkers are drawn to bright and bold colors, inspired by your middle school or high school dreams. As Gen Z enters the workforce, it is an opportune time to embrace bright and bold apparel, inspired by the nostalgia of 90s grunge and skate culture.
The Gen Z Aesthetic often embraces a “more is more” approach, factoring maximalism over minimalism. This includes layering bold patterns and colors to create eye-catching outfits.
While your brand may not vibe with the vibrant colors of today’s trends, we love a limited edition merch launch that challenges your brand identity. These limited edition releases of apparel or other loved merch creates buzz and increase the perceived value as appearing collectible. The scarcity of a limited edition launch creates a sense of urgency and exclusivity.
The brand leading the charge, our newest collab: STAYCOOLNYC. New York Based STAYCOOLNYC is a pioneer in the realm of retro-futuristic chillwear. Inspired by the nostalgic aesthetics of the '80s and '90s, StayCOOLNYC boldly embraces positivity and effortless cool with their bright colors and fun designs.
STAYCOOLNYC: Retro-futuristic Chillwear
2 // Swanky Cocktail Accessories
Elevated home bar accessories have become a popular trend in gifting for several reasons. With more at home entertaining, stylish cocktail accessories add a touch of sophistication and elevation to your at home hosting game. High quality materials and craftsmanship is valued in today’s market. Most of the items in our recent cocktail launch can be branded- allowing for insta-worthy brand recognition and a unique gift that will make your clients think of you when they are at their happiest.
10-Piece Craft Cocktail SetLove Martinis, Manhattans and Old Fashioneds? This cocktail mixing bar set is going to be your go-to. It includes everything you need to mix your favorite stirred drinks and will have you crafting delicious spirit-forward drinks minutes after opening the box.
3 // Soft + Lux Goods
Our newest indulgence: superiorly soft fabrics without the high price tag of cashmere. Introducing our newest brand collab: Kashwere. Kashwére is a global luxury brand renowned for its ultra-soft and easy-care products. Founded over twenty years ago, the brand’s inspiration stemmed from a desire to create a unique yarn that mirrors the elegance of cashmere but with the convenience of easy maintenance.
Why we love it: a plush five star quality robe for under $200. This brand is sure to wow your clients and make them think you truly think they’re worth it. Minimums are low- stoke is high.
The Aspen Woven from Chenilla™, our proprietary blend of buttery-soft yarn, you won't want to take the Aspen Robe off. This all-day lounger is perfect for your morning cup of coffee, working from home, self care nights, and everything in between. The Aspen Robe is adorned with sweater knit detailing, wide cuffs, hidden pockets, and a luxurious high collar. It is available in two angelic colors, creme and vintage rose.
