A strategically designed company store isn’t just about merch - it’s a powerful tool that drives brand loyalty, streamlines operations, and increases visibility. Whether you’re outfitting employees, gifting clients, or engaging customers, a well-executed store can be a game-changer.

WHY OPEN A COMPANY STORE?

Boost Brand Visibility and Loyalty
When your team wears your logo, they extend your brand’s reach beyond the office — into the streets. Over time, this increased presence translates into stronger recognition and long-term loyalty. 

Simplify Merch Management
Tired of cluttered storage rooms and last-minute swag scrambles? A company store centralizes inventory, streamlines distribution, and takes the guesswork out of managing merchandise. 

Create New Revenue
An external-facing store isn’t just an accessory — it’s a new revenue stream. Fans can proudly wear your logo, while you generate income that can be reinvested in growing your brand.

PLANNING YOUR STORE: KEY TIPS

Define Your Goals
Are you aiming to streamline merch management, reward employees, or drive revenue? Your purpose shapes your store’s design, so be clear on what you want to achieve.

Know Your Audience
Before selecting products, consider who will be using them. A well-balanced catalog ensures your store offers items that are practical, desirable, and aligned with your brand identity. Let emblm be your guide. Our Brand Experts have the experience to stay ahead of trends, know which products will sell, and what will truly captivate your audience.

Curate Thoughtful Offerings
Great merch goes beyond a logo. Offer functional gear employees will use, and aspirational items customers will love.

SETTING IT UP WITHOUT THE HEADACHE

At emblm, we can handle the heavy lifting of setting up your store. From inventory management to smooth order fulfillment, we ensure a smooth experience from start to finish. 

Simplified Logistics: We manage inventory, drop shipping, and customer service, streamlining operations and removing the stress of running a store.

Easy Integration: We’ll help you decide how items should be distributed — free, for purchase, or both — and integrate payment systems and backorder management.

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KEEP YOUR STORE FRESH AND EFFECTIVE

Measure Success
Continually tracking performance, allows you to adapt and optimize your store’s impact, ensuring that it keeps delivering value.

Listen to Feedback
Whether it’s through surveys or informal conversations, staying in tune with your audience ensures that you’re always meeting their needs and maintaining excitement around your brand.

READY TO TURN YOUR BRAND INTO A MOVEMENT?

At emblm, we can help you create a company store that drives growth, loyalty, and brand recognition. As a custom merchandising company, we know what it takes to build a store that not only looks great but works seamlessly. So, whether you’re starting from scratch or refining an existing one, let’s open the doors on a great company store.