Lessons from Our Rebrand
emblm was created almost four years ago out of the imagination and need for redefinition of an already established print focused company. emblm was created as a modern brand that matched our elite creativity, service and passion for all things swag. Four years later, emblm continues to grow in the corporate and promotional merchandising industry- serving clients across all industries.
As we near our 5th year in business, we saw a need to upgrade our website, our brand identity and realign our design with creative work we do every day. Working with our design partner, MStarr Designs, we created a new brand that matches our creativity, our excitement and the fun behind working with the emblm team.
Retro colors and clean lines
One of our most identifiable changes is our core brand colors. We opted for a fun yet dramatic update to our appearance. Our core colors include a Bright Orange, a Subdued Melon and a Classic Navy- each evoking a sophistication that matches the elevation of the products and our catalog of work.
The Day Owl DayPack
Bold yet Modern Typography
We updated our icon and wordmark in order to refresh our vision and recognition with our clients. Along with our logo update, we’ve updated our typography- a subtle yet important part of every brand identity.
Our font of choice: Outfit. Chosen for its its clean lines and modern aesthetic, this font perfectly compliments exactly what we do best at emblm.
The RoxBox Bluetooth Wooden Speaker
Badass Merch Creative
There is no better way to showcase your merch than to put it on cool, valuable and meaningful merch. Not all swag is created equal. One way to catch an eye is to create buzz around your rebrand with inventive big ticket items like: a custom cruiser bike, a one of a kind skate deck or a pair of rad skis.
Capitalize on your investment
Choose your message, and stick with it. We know that a rebrand is a an investment in your organization. We're here to help with your revamped identity- whether it be uniforms, employee gifts or launch merch. When handled correctly, a rebrand can energize your employees and your clients, create loyalty, and increase your revenue. Do not miss the opportunity.
